After several years of studying the art of music and being
Involved in the music business/marketing I have learned a
lot of important lessons that apply to all business and even
peoples lives.
Most of my study has been in the field of music marketing, but as the wheels of my mind have been turning and with the experience Ive had with Direct Sales, I want to encourage you
to explore this as a way to expand your business...and provide
a new outlet of fun for yourself too!
Why in the world do you want to spend time listening to music?
If youre like me, youre business life is already too consuming and you need to spend less time on non-related activities,
not more!
First, its FUN! Heres your chance to let your true being come
to be fulfilled in a way that is unique and visceral. Everyone has
a need to hear music, and everyone seeks out new music as well as
the classics. Your business might already employ music in one way
or another. It would, without a doubt, benefit your business if you
yourself were more content in your day to day life, and music that
has real soul and conveys real feelings helps you concentrate on all
the things you must concentrate on the function as a professional.
At my newest job which is press/publicity with Wichita Falls Records
I am feeling gratified and fulfilled because we release only what is
considered to be non-commercial, real music by artists that uplift the
human spirit. Case in point: the LPs by Frank Lee Sprague "Merseybeat"
and his new release "CAVERN". I was watching a cable news program the
other day and a very well known figure in the business world Stuart
Varney was talking about sales in the music business. He made a remark
about how the music used to "mean something" and was referring to his
favorite band the Beatles. I sent him an email describing the LPs by
Frank Lee Sprague and how the music on these releases is in the same
vein as the Beatles releases in that they contain real melodies, chords,
lyrics, etc.
I think that in the flood of releases nowadays you can get lost in the
plastic style of music that is out there and unfortunately lose faith
in the music industry. There have been numerous reports on the declining
sales and the fact that digital downloads are now outselling CDs due
to the fact that people can choose which songs off of an album to buy
instead of buying the whole LP with "filler" songs.
I would encourage everyone who reads this to check out the 2 aforementioned
LPs which are available everywhere. I think they can better your life.
But since this is not an advertisement by any means, then seek out
whatever music makes you happy and make that part of your life because
music will better your life in my opinion.
Youll see... it will stretch your mind and increase your own productivity.
Second, its profitable. As you will clear your mind and accomplish what you
set out to do.
Third, it sets you apart. Everyone has their own taste in music.
How to start? Here are some quick suggestions:
1. Go to www.wichitafallsrecords.com or www.frankleesprague.com
2. Pick your favorite music from all that is available.
3. Write down your thoughts about the songs in list form. Look through the list and find some that really stand out for you.
4. Take a risk and have a good friend read and critique your thoughts. Be open to their ideas and rewrite again.
So much information is available online for maximizing this avenue of marketing. Take advantage of it ... and watch your business grow!
